This is a press release from Dubai. I will not vouch for the source, but I will vouch for the conclusions < anecdotaly > I wish there was a link to the original study.
Amplify’d from www.zawya.com
“Social media continues to change the way we interact with our peers and fundamentally impacts our thoughts, feelings, attitudes and behaviour. For marketing communication specialists, it is crucial to understand consumers’ social media usage, influence and motivation to help brands build equity, drive sales, increase loyalty and create brand endorsement,” said Paul Katrib, Regional Managing Director of UM MENA.
See this Amp at http://bit.ly/dZhjMZ
