This post is part of a series regarding a mini social media campaign I ran for Safe Sitter. It is a transparent and honest case study protected under a Creative Commons license. Use any part of it, mash it up, make money from it, but please give credit where credit is due
I called Sally Herrholz, Executive Director of Safe Sitter, on Wednesday July 28, 2010 to inquire about the development position. Sally told me that she was just writing me a letter explaining an offer had been made and accepted by someone else.
We had a wonderful 10 minute conversation, [ I will write more about the conversation later] , Sally welcomed me to meet with the new person to discuss launching a social media campaign for Safe Sitter.
After I hung up, I wandered aimlessly for about an hour =) then sent the following email to a trusted adviser:
_______________
I called Sally about an hour ago, and they made an offer to someone else
…
I will tell you more when we talk, but do you want to read the height of irony? XXXXXXXXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxx
<redaction added out of courtesy and a poor attempt at humor. Plus it’s a teaser for the blog post called — Irony! >
On the good side:
…
Sally … wants me to come in as a consultant to discuss designing a social media strategy for Safe-Sitter.
I think Sally would act as a reference …
______________________________
Proverbial Good News, Bad News!
I’ve had a few days to reflect and I think this tilts more toward the good news side.
This is a win-win-win.
- I win because I’ll have a source of blog posts to highlight my skill set and I’ll be able to design a social media campaign for a worthy non-profit. I will be able to help drop a wonderful idea into the Internet. “Ideas that spread, win” -Seth Godin
- Safe Sitter has already won, just take a look at the raw data captured July 22, 2010
- Untold number of organizations will win by learning a step-by-step process to design their own SM campaigns.
