stark REALITY check

at the Crossroads of Philosophy and Faith

  • I posted the grid a couple of days ago, but I wanted to share the email I sent after my first interview with the Safe Sitter’s ED, Sally Herrholz.

    _____________________________

    As a donation to your worthy mission I created two Social Media accounts that you will find helpful moving forward.

    I will retain no account information — please consider these the property of Safe Sitter and change the passwords at your leisure.

    A gmail account is a first step in building a Social Media foundation from which to launch a campaign.  It becomes a receptacle for any social media related activity and offers you access to numerous free tools that could help lower Safe Sitter’s administrative costs.

    Be sure to check in “google docs” in the […]@Gmail.com account and look for the spreadsheet labeled SafeSitterSocailMediaPlatforms.

    Google:

    User Name: […]@gmail.com

    Password:   xxxxxxx

    First and Last name given:  Safe Sitter

    URL: […]@gmail.com

    Backup Email:  XXXXXX@safesitter.org

    Birthdate: 1/1/xxxx

    Security Question:  xxxxxxx

    =====

    I also set up a twitter account with the user name: @SafeSitter

    Twitter:

    User Name: @SafeSitter

    Password:  xxxxxx

    First and Last name given:  Safe Sitter

    URL:  http://twitter.com/SafeSitter

    Email:  […]@gmail.com

    To ensure brand continuity, I recommend securing accounts on LinkedIn, YouTube, and Facebook  .  There are Tens of THOUSANDS of other social media platforms  out there, but these represent the bare essentials.
    Best Regards…..
    *    *     *
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  • This post is part of a series regarding a mini social media campaign I ran for Safe Sitter. It is a transparent and honest case study protected under a Creative Commons license. Use any part of it, mash it up, make money from it, but please give credit where credit is due

    I called Sally Herrholz, Executive Director of Safe Sitter, on Wednesday July 28, 2010 to inquire about the development position.  Sally told me that she was just writing me a letter explaining an offer had been made and accepted by someone else.

    We had a wonderful 10 minute conversation, [ I will write more about the conversation later] , Sally welcomed me to meet with the new person to discuss launching a social media campaign for Safe Sitter.

    After I hung up, I wandered aimlessly for about an hour =) then sent the following email to a trusted adviser:

    _______________

    I called Sally about an hour ago, and they made an offer to someone else

    I will tell you more when we talk, but do you want to read the height of irony? XXXXXXXXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

    xxxxxxxxxxxxxxxxxxxxx   

    <redaction added out of courtesy and a poor attempt at humor. Plus it’s a teaser for the blog  post called — Irony! >

    On the good side:

    Sally … wants me to come in as a consultant to discuss designing a social media strategy for Safe-Sitter.

    I think Sally would act as a reference …
    ______________________________

    Proverbial Good News, Bad News!

    I’ve had a few days to reflect and I think this tilts more toward the good news side.

    This is a win-win-win.

    • I win because I’ll have a source of blog posts to highlight my skill set and I’ll be able to design a social media campaign for a worthy non-profit.  I will be able to help drop a wonderful idea into the Internet.  “Ideas that spread, win” -Seth Godin
    • Safe Sitter has already won, just take a look at the raw data captured July 22, 2010
    • Untold number of organizations will win by learning a step-by-step process to design their own SM campaigns.
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  • STEP #1


    Basic SM presence Grid Donated to Safe Sitter. I set up Google and Twitter accounts then encouraged them to fill out the rest as quickly as possible to grab their brand.



    The corresponding email can be found here.

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  • The following is raw data captured on July 22, 2010 for a mini Social Media campaign I designed for Safe Sitter.

    My twitter updates (Beginning with tweets captured July 19 – July 22, 2010 ):

    Ck @NickiLaycoax ‘s mini-SM campaign on facebook! http://bit.ly/bsJe2A Hey Nicki could U pls send
    a “hire @AmyStark ” tweet 2 @SafeSitter ?

    Hey @WilkersonRick & @Keywerx Ck this out => bit.ly/9CgvKN It would be great if U sent a “Hire
    @AmyStark tweet to @SafeSitter

    @LolaMcIntyre Im among the final candidates being considered by @SafeSitter http://bit.ly/SRC_SS
    Could U send ’em a “Hire @AmyStark “Tweet?

    Hey @PamelaReilly1 & @sssemester would you send a ” Hire @AmyStark ” tweet to @SafeSitter ?
    I’m among the final candidates being considered #

    —————–Tweets below are captured with date and time stamp from my twitter backup.
    2010-07-13 14:10:58
    AmyStark: May I ask a favor @CPollittIU ? Would you send a ” Hire @AmyStark “
    tweet to @SafeSitter I’m among the final peeps being considered.
    2010-07-13 14:14:07
    AmyStark: @TalkToDiane Could U send @SafeSitter a quick tweet encouraging
    them to “Hire @AmyStark ” They agreed to this mini SM campaign. Thnx Diane!
    2010-07-13 18:02:21
    AmyStark: May I ask a favor @vixwrld @lindaAWI ? Will you send a “Hire
    @AmyStark ” tweet to @SafeSitter ? I’m among the final peeps being considered.
    Safe Sitter – mini Social Media campaign update July 22, 2010 Amy Stark 2 of 8
    … cont’d Twitter updates I sent into public timeline
    2010-07-13 18:08:19
    AmyStark: Thanks 4 your vote of confidence @kmullett and @CPollittIU
    -@SafeSitter is a very cool org w/ Hdqrs in #Indy -900 teaching sites
    nationwide!
    2010-07-14 02:20:40
    AmyStark: @TalktoDiane @vixwrld @CBalling -thanks 4 the @SafeSitter
    recommendations. I sent my daughter to their class. I believe in their
    mission.
    2010-07-14 16:13:45
    AmyStark: Hey @Eddie_Curry Could you please send a quick “Hire @AmyStark “
    tweet to @SafeSitter ? I’m among the final candidates Love ya!
    2010-07-14 16:22:25
    AmyStark: @HildyGottlieb May I ask a favor? @SafeSitter is hiring a
    development person. Could you send them a tweet saying … [1of2]
    2010-07-14 16:24:40
    AmyStark: @HildyGottlieb [2of2] “Hey @SafeSitter Amy and I are long time
    long time twitter friends.”
    2010-07-14 16:28:06
    AmyStark: @HildyGottlieb If @SafeSitter goes the traditional fndrasng path,
    I’ve no chance. If they C the value in social networking, I would be ideal
    2010-07-14 16:33:21
    AmyStark: RT @HildyGottlieb What really creates social change? 3 pdcsts
    w/dif perspectives. http://is.gd/cR0TR .. #NPCons .. -/ /-ck this
    @SafeSitter
    2010-07-14 16:48:45
    AmyStark: RT @gaylegifford … @johnhaydon Free dwnload -> â€oeThe Complete
    Facebook Guide For Small Nonprofits� http://bit.ly/conCHN ck this
    @SafeSitter
    2010-07-14 18:11:44
    AmyStark: Thank you Linda. I appreciate it. RT @lindaAWI @safesitter I urge
    you to hire @AmyStark She’s the peep you absolutely need & want. I know!
    2010-07-15 15:28:49
    AmyStark: @kathysipple I’m among the final candidates 4 a development
    position at @SafeSitter Could U send ’em a Hire @amystark tweet?
    Safe Sitter – mini Social Media campaign update July 22, 2010 Amy Stark 3 of 8
    … cont’d Twitter updates I sent into public timeline
    2010-07-16 00:54:40
    AmyStark: Hey @HarrisonPainter could you do me a favor and send a “Hire
    @AmyStark” tweet to @SafeSitter ? They are hiring a development person.
    2010-07-17 00:26:35
    AmyStark: Narcissistic RT @natfinn @safesitter Hire @amystark Don’t be that
    person who passes on the opportunity! #nwitweetup -//-Thanks Nate!
    2010-07-17 00:40:58
    AmyStark: @TalktoDiane Gotta run – Mom duties are calling. I will keep you
    posted on the @SafeSitter saga. Have a great weekend.
    2010-07-19 00:59:37
    AmyStark: Hey @Hazewalker — I’m among the final candidates being
    considered by @SafeSitter – Could U please send ’em a “Hire @AmyStark “
    Tweet?
    2010-07-19 01:15:07
    AmyStark: @HildyGottlieb Thanks for the suggestions, Hildy. Still no news.
    @SafeSitter is a great 501(c)3 and I sincerely believe in their mission.
    2010-07-19 14:54:24
    AmyStark: Thanks for sending the tweets to @SafeSitter — @Hazewalker and
    @digitoll – I appreciate your vote of confidence =)
    2010-07-19 14:55:58
    AmyStark: Hey @PamelaReilly1 & @sssemester would you send a ” Hire
    @AmyStark ” tweet to @SafeSitter ? I’m among the final candidates being
    considered

    *  *  *

    I promised to:
    • Introduce the @SafeSitter brand directly to the influential people who will receive the
    personalized tweet.

    The following list includes tweeters who received direct tweets regarding @SafeSitter 7-22-2010

    @NancyMyrland   @CpollittIU   @TalkToDiane   @vixwrld
    @lindaAWI @Eddie_Curry @HildyGottlieb @gaylegifford
    @johnhaydon @kathysipple @PamelaReilly1 @sssemester
    @Hazewalker @natfinn @HarrisonPainter @LolaMcIntyre
    @WilkersonRick @KeyWerx @NickiLaycoax

    *   *   *

    I promised to:
    • Introduce the @SafeSitter brand to all the recipient’s (above list)  followers if  they send a tweet as requested.
    • Introduce the @SafeSitter brand repeatedly in the public timeline.

    The following updates containing @SafeSitter were posted by others <Raw data gathered as of 7-22-2010>
    @Keywerx @SafeSitter I am happy to recommend @AmyStark she’s uniquely qualified
    to help you. BTW, both my daughers were @safesitters 😉
    @NickiLaycoax @SafeSitter I just read @amystark’s starkrealitycheck.com/?p=553.
    It’s great 2 have someone that knows about u 1st hand. Pick Amy!
    @NancyMyrland @SafeSitter would do well to add @AmyStark to their team — a
    wealth of information, a wellspring of effectiveness and a web of connections.
    @sssemester @SafeSitter would do well to add @AmyStark to their team — a wealth
    of information, a wellspring of effectiveness and a web of connections.
    @pamelareilly1 Dear @SafeSitter, I highly recommend hiring @AmyStark. She
    combines a wealth of knowledge and experience with a passion for others.
    @Hazewalker @SafeSitter You guys really need to hire @AmyStark she knows what
    she is doing and has a strong following here in Indiana, Good for U!!
    @digitoll Hey @SafeSitter, you should hire @AmyStark if you want a well-connected
    social media strategist!
    @prayeramedic @SafeSitter, do you really want to learn how to leverage social media?
    If so, hire @AmyStark
    @rginvalpo @SafeSitter it’s a new world for fund raising, I suggest @AmyStark brings
    a new world view/tools to your fund raising needs.
    @HildyGottlieb @AmyStark is running a brilliant SocMedia campaign for group I
    hadn’t heard of before: @safesitter. Learning a ton about the org. How cool!
    @AllynPaul @safesitter – Hire @amystark! Don’t miss out in #Indiana [SM experience
    IS the very same skillset as fndraising- do the math!]
    @corporatewhores RT @natfinn – @safesitter – Hire @amystark! Don’t be that person
    who passes on the opportunity! #nwitweetup #nwindiana
    @nwitweetup RT @natfinn – @safesitter – Hire @amystark! Don’t be that person who
    passes on the opportunity! #nwitweetup #nwindiana
    @natfinn @safesitter – Hire @amystark! Don’t be that person who passes on the
    opportunity! #nwitweetup #nwindiana
    @kathysipple @SafeSitter For what it’s worth, I think @amystark would be a huge asset
    to you if you hire her for the development position. Hire Amy!
    @Eddie_Curry Greetings @SafeSitter! Please give @AmyStark a real good look for
    hire. She is one of the most responsible, caring and giving people I know!
    @billbean Agreed! RT @HarrisonPainter: @SafeSitter! …definitely consider hiring
    @AmyStark … She is a very hard working and dedicated professional!
    @HarrisonPainter Hi @SafeSitter! You should definitely consider hiring @AmyStark
    for your position. She is a very hard working and dedicated professional!
    @davewoodson @safesitter hire @AmyStark you would be lucky to have her, no one
    more respected in Indy Social Media than her <=Narcissistic Highlight.
    @ripsup
    Heard @safesitter has the chance to pick up @amystark to help with
    marketing. Pull the trigger and do it, she’s a great asset. Dont miss her
    @DanaMNelson @SafeSitter Best thing your missing: @amystark – Hire her!!
    @HildyGottlieb @SafeSitter I’ve known @AmyStark for long time via Twitter. She is
    tops at connecting people to causes via social media. Great track record!
    @lindaAWI @safesitter. I urge you to hire @AmyStark. She’s the peep you absolutely
    need & want. I know!
    @TalktoDiane Hi @safesitter @AmyStark would be a wonderful asset to your
    organization. Hire @AmyStark
    @vixwrld @safesitter Hire @AmyStark she is caring and would be an excellent
    addition to your organization.
    @CBalling @safesitter I know @AmyStark from IU and agree with @NancyMyrland.
    Amy will connect you well. Deep and wide.
    @KristieKreation @SafeSitter I would encourage you to Hire @AmyStark! I’ve
    known her for years. She can be trusted and works with integrity & passion.
    @kmullett RT @CPollittIU: Hey @SafeSitter – @AmyStark knows her stuff and you’d
    be lucky to have her! A real pro! (seconded)
    @CPollittIU Hey @SafeSitter – @AmyStark knows her stuff and you’d be lucky to
    have her! A real pro!
    @NancyMyrland @safesitter You need to know that @AmyStark is the perfect choice!
    I’ve been around a long time, and no one has her well-rounded knowledge.
    * * *
    I promised to:
    • Build a small following of well-respected tweeters throughout central Indiana.
    • Introduce the @SafeSitter brand to influential tweeters in major metropolitan areas throughout
    the U.S. and the world.

    @SafeSitter has 17 followers <current as of 7-22-2010 – Unique cities highlighted.>
    @NancyMyrland Nancy Myrland | Indianapolis
    @Dafforn Cara Dafforn | Indianapolis, Indiana
    @HildyGottlieb Hildy Gottlieb | Tucson AZ & Around the World
    @Hazewalker Hazel M Walker | Indianapolis, IN
    @saquiresearch Ursula Pietsch Saqui | Northwest Indiana
    @PamelaGrow Pamela Grow | Haverford, Pennsylvania
    @theDieterDog The Dieter Dog | Valparaiso, IN
    @blogofmu Blog of Mu | Indiana
    @innovatevision Innovative Visionary | Wherever there is innovation
    @mustudiosweb Mu Studios | Fort Wayne, Indiana
    @ripsup Richard Orelup | NW Indiana
    @robbyslaughter Robby Slaughter | Indianapolis, IN
    @daltonsbriefs Steve Dalton | Northwest Indiana
    @kathysipple Kathy Sipple | Valparaiso, Indiana
    @DebbieValiant Debbie Valiant | Evansville, IN
    @KristieKreation Kriste Bradford | Fishers, Indiana
    @AmyStark Amy Stark | Indianapolis

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stark REALITY check

at the Crossroads of Philosophy and Faith

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stark REALITY check

at the Crossroads of Philosophy and Faith

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Lewis Hine

Lewis W. Hine studied sociology before moving to New York in 1901 to work at the Ethical Culture School, where he took up photography to enhance his teaching practices

Photo of a woman worker.