The following is raw data captured on July 22, 2010 for a mini Social Media campaign I designed for Safe Sitter.

My twitter updates (Beginning with tweets captured July 19 – July 22, 2010 ):

Ck @NickiLaycoax ‘s mini-SM campaign on facebook! http://bit.ly/bsJe2A Hey Nicki could U pls send
a “hire @AmyStark ” tweet 2 @SafeSitter ?

Hey @WilkersonRick & @Keywerx Ck this out => bit.ly/9CgvKN It would be great if U sent a “Hire
@AmyStark tweet to @SafeSitter

@LolaMcIntyre Im among the final candidates being considered by @SafeSitter http://bit.ly/SRC_SS
Could U send ’em a “Hire @AmyStark “Tweet?

Hey @PamelaReilly1 & @sssemester would you send a ” Hire @AmyStark ” tweet to @SafeSitter ?
I’m among the final candidates being considered #

—————–Tweets below are captured with date and time stamp from my twitter backup.
2010-07-13 14:10:58
AmyStark: May I ask a favor @CPollittIU ? Would you send a ” Hire @AmyStark “
tweet to @SafeSitter I’m among the final peeps being considered.
2010-07-13 14:14:07
AmyStark: @TalkToDiane Could U send @SafeSitter a quick tweet encouraging
them to “Hire @AmyStark ” They agreed to this mini SM campaign. Thnx Diane!
2010-07-13 18:02:21
AmyStark: May I ask a favor @vixwrld @lindaAWI ? Will you send a “Hire
@AmyStark ” tweet to @SafeSitter ? I’m among the final peeps being considered.
Safe Sitter – mini Social Media campaign update July 22, 2010 Amy Stark 2 of 8
… cont’d Twitter updates I sent into public timeline
2010-07-13 18:08:19
AmyStark: Thanks 4 your vote of confidence @kmullett and @CPollittIU
-@SafeSitter is a very cool org w/ Hdqrs in #Indy -900 teaching sites
nationwide!
2010-07-14 02:20:40
AmyStark: @TalktoDiane @vixwrld @CBalling -thanks 4 the @SafeSitter
recommendations. I sent my daughter to their class. I believe in their
mission.
2010-07-14 16:13:45
AmyStark: Hey @Eddie_Curry Could you please send a quick “Hire @AmyStark “
tweet to @SafeSitter ? I’m among the final candidates Love ya!
2010-07-14 16:22:25
AmyStark: @HildyGottlieb May I ask a favor? @SafeSitter is hiring a
development person. Could you send them a tweet saying … [1of2]
2010-07-14 16:24:40
AmyStark: @HildyGottlieb [2of2] “Hey @SafeSitter Amy and I are long time
long time twitter friends.”
2010-07-14 16:28:06
AmyStark: @HildyGottlieb If @SafeSitter goes the traditional fndrasng path,
I’ve no chance. If they C the value in social networking, I would be ideal
2010-07-14 16:33:21
AmyStark: RT @HildyGottlieb What really creates social change? 3 pdcsts
w/dif perspectives. http://is.gd/cR0TR .. #NPCons .. -/ /-ck this
@SafeSitter
2010-07-14 16:48:45
AmyStark: RT @gaylegifford … @johnhaydon Free dwnload -> â€oeThe Complete
Facebook Guide For Small Nonprofits� http://bit.ly/conCHN ck this
@SafeSitter
2010-07-14 18:11:44
AmyStark: Thank you Linda. I appreciate it. RT @lindaAWI @safesitter I urge
you to hire @AmyStark She’s the peep you absolutely need & want. I know!
2010-07-15 15:28:49
AmyStark: @kathysipple I’m among the final candidates 4 a development
position at @SafeSitter Could U send ’em a Hire @amystark tweet?
Safe Sitter – mini Social Media campaign update July 22, 2010 Amy Stark 3 of 8
… cont’d Twitter updates I sent into public timeline
2010-07-16 00:54:40
AmyStark: Hey @HarrisonPainter could you do me a favor and send a “Hire
@AmyStark” tweet to @SafeSitter ? They are hiring a development person.
2010-07-17 00:26:35
AmyStark: Narcissistic RT @natfinn @safesitter Hire @amystark Don’t be that
person who passes on the opportunity! #nwitweetup -//-Thanks Nate!
2010-07-17 00:40:58
AmyStark: @TalktoDiane Gotta run – Mom duties are calling. I will keep you
posted on the @SafeSitter saga. Have a great weekend.
2010-07-19 00:59:37
AmyStark: Hey @Hazewalker — I’m among the final candidates being
considered by @SafeSitter – Could U please send ’em a “Hire @AmyStark “
Tweet?
2010-07-19 01:15:07
AmyStark: @HildyGottlieb Thanks for the suggestions, Hildy. Still no news.
@SafeSitter is a great 501(c)3 and I sincerely believe in their mission.
2010-07-19 14:54:24
AmyStark: Thanks for sending the tweets to @SafeSitter — @Hazewalker and
@digitoll – I appreciate your vote of confidence =)
2010-07-19 14:55:58
AmyStark: Hey @PamelaReilly1 & @sssemester would you send a ” Hire
@AmyStark ” tweet to @SafeSitter ? I’m among the final candidates being
considered

*  *  *

I promised to:
• Introduce the @SafeSitter brand directly to the influential people who will receive the
personalized tweet.

The following list includes tweeters who received direct tweets regarding @SafeSitter 7-22-2010

@NancyMyrland   @CpollittIU   @TalkToDiane   @vixwrld
@lindaAWI @Eddie_Curry @HildyGottlieb @gaylegifford
@johnhaydon @kathysipple @PamelaReilly1 @sssemester
@Hazewalker @natfinn @HarrisonPainter @LolaMcIntyre
@WilkersonRick @KeyWerx @NickiLaycoax

*   *   *

I promised to:
• Introduce the @SafeSitter brand to all the recipient’s (above list)  followers if  they send a tweet as requested.
• Introduce the @SafeSitter brand repeatedly in the public timeline.

The following updates containing @SafeSitter were posted by others <Raw data gathered as of 7-22-2010>
@Keywerx @SafeSitter I am happy to recommend @AmyStark she’s uniquely qualified
to help you. BTW, both my daughers were @safesitters 😉
@NickiLaycoax @SafeSitter I just read @amystark’s starkrealitycheck.com/?p=553.
It’s great 2 have someone that knows about u 1st hand. Pick Amy!
@NancyMyrland @SafeSitter would do well to add @AmyStark to their team — a
wealth of information, a wellspring of effectiveness and a web of connections.
@sssemester @SafeSitter would do well to add @AmyStark to their team — a wealth
of information, a wellspring of effectiveness and a web of connections.
@pamelareilly1 Dear @SafeSitter, I highly recommend hiring @AmyStark. She
combines a wealth of knowledge and experience with a passion for others.
@Hazewalker @SafeSitter You guys really need to hire @AmyStark she knows what
she is doing and has a strong following here in Indiana, Good for U!!
@digitoll Hey @SafeSitter, you should hire @AmyStark if you want a well-connected
social media strategist!
@prayeramedic @SafeSitter, do you really want to learn how to leverage social media?
If so, hire @AmyStark
@rginvalpo @SafeSitter it’s a new world for fund raising, I suggest @AmyStark brings
a new world view/tools to your fund raising needs.
@HildyGottlieb @AmyStark is running a brilliant SocMedia campaign for group I
hadn’t heard of before: @safesitter. Learning a ton about the org. How cool!
@AllynPaul @safesitter – Hire @amystark! Don’t miss out in #Indiana [SM experience
IS the very same skillset as fndraising- do the math!]
@corporatewhores RT @natfinn – @safesitter – Hire @amystark! Don’t be that person
who passes on the opportunity! #nwitweetup #nwindiana
@nwitweetup RT @natfinn – @safesitter – Hire @amystark! Don’t be that person who
passes on the opportunity! #nwitweetup #nwindiana
@natfinn @safesitter – Hire @amystark! Don’t be that person who passes on the
opportunity! #nwitweetup #nwindiana
@kathysipple @SafeSitter For what it’s worth, I think @amystark would be a huge asset
to you if you hire her for the development position. Hire Amy!
@Eddie_Curry Greetings @SafeSitter! Please give @AmyStark a real good look for
hire. She is one of the most responsible, caring and giving people I know!
@billbean Agreed! RT @HarrisonPainter: @SafeSitter! …definitely consider hiring
@AmyStark … She is a very hard working and dedicated professional!
@HarrisonPainter Hi @SafeSitter! You should definitely consider hiring @AmyStark
for your position. She is a very hard working and dedicated professional!
@davewoodson @safesitter hire @AmyStark you would be lucky to have her, no one
more respected in Indy Social Media than her <=Narcissistic Highlight.
@ripsup
Heard @safesitter has the chance to pick up @amystark to help with
marketing. Pull the trigger and do it, she’s a great asset. Dont miss her
@DanaMNelson @SafeSitter Best thing your missing: @amystark – Hire her!!
@HildyGottlieb @SafeSitter I’ve known @AmyStark for long time via Twitter. She is
tops at connecting people to causes via social media. Great track record!
@lindaAWI @safesitter. I urge you to hire @AmyStark. She’s the peep you absolutely
need & want. I know!
@TalktoDiane Hi @safesitter @AmyStark would be a wonderful asset to your
organization. Hire @AmyStark
@vixwrld @safesitter Hire @AmyStark she is caring and would be an excellent
addition to your organization.
@CBalling @safesitter I know @AmyStark from IU and agree with @NancyMyrland.
Amy will connect you well. Deep and wide.
@KristieKreation @SafeSitter I would encourage you to Hire @AmyStark! I’ve
known her for years. She can be trusted and works with integrity & passion.
@kmullett RT @CPollittIU: Hey @SafeSitter – @AmyStark knows her stuff and you’d
be lucky to have her! A real pro! (seconded)
@CPollittIU Hey @SafeSitter – @AmyStark knows her stuff and you’d be lucky to
have her! A real pro!
@NancyMyrland @safesitter You need to know that @AmyStark is the perfect choice!
I’ve been around a long time, and no one has her well-rounded knowledge.
* * *
I promised to:
• Build a small following of well-respected tweeters throughout central Indiana.
• Introduce the @SafeSitter brand to influential tweeters in major metropolitan areas throughout
the U.S. and the world.

@SafeSitter has 17 followers <current as of 7-22-2010 – Unique cities highlighted.>
@NancyMyrland Nancy Myrland | Indianapolis
@Dafforn Cara Dafforn | Indianapolis, Indiana
@HildyGottlieb Hildy Gottlieb | Tucson AZ & Around the World
@Hazewalker Hazel M Walker | Indianapolis, IN
@saquiresearch Ursula Pietsch Saqui | Northwest Indiana
@PamelaGrow Pamela Grow | Haverford, Pennsylvania
@theDieterDog The Dieter Dog | Valparaiso, IN
@blogofmu Blog of Mu | Indiana
@innovatevision Innovative Visionary | Wherever there is innovation
@mustudiosweb Mu Studios | Fort Wayne, Indiana
@ripsup Richard Orelup | NW Indiana
@robbyslaughter Robby Slaughter | Indianapolis, IN
@daltonsbriefs Steve Dalton | Northwest Indiana
@kathysipple Kathy Sipple | Valparaiso, Indiana
@DebbieValiant Debbie Valiant | Evansville, IN
@KristieKreation Kriste Bradford | Fishers, Indiana
@AmyStark Amy Stark | Indianapolis