Linda Fitzgerald (@lindaAWI on twitter ) sent me the following tweet. ” @AmyStark. Interesting video interview with CEO of Twitter and what’s coming for the future. http://bit.ly/cUa5kh “
Watch the first part of this video and Dick Costolo -CEO of Twitter -explains how all promoted tweets and promoted trends begin as organic buzz. This is brilliant.
Let’s say a certain movie is released and there is organic buzz on twitter that is getting louder. Twitter then approaches the producers of the movie and says, “Hey! You guys are getting some traction among tweeters, do you want to promote your movie on twitter with promoted tweets or trends?”
In effect the twitter community decides what promotions they want to see by organically pushing the topic over a certain threshold. I’m so thankful to have a solid answer to the twitter naysayers I encounter on a daily basis who love to use the “twitter is unsustainable because they have no way of making money”
I’m certain the sales model is far more complicated than described above. This is MY interpretation of what Dick Costolo said in the video. It is an ethical way for twitter to make lots of money and remain true to their grassroots community.
