Category: Shift Happens

  • Nominee Update INdiana SMackdown 10

    Click here for #Indiana’s 2nd Annual Social Media Summit Facebook page

    Click here to nominate a worthy INdividual for #INdiana’s 2nd Annual Social Media Summit and SMackdown Event! closed!

    Click Here for a List of Social Media Peeps who are INeligible to appear on the final ballot.

    As of MIDNIGHT December 15, 2010 Nominations are officially CLOSED!

    Nominations do NOT guarantee a place on the final ballot.**  If you are nominated for more than one category you MUST post a comment below stating which category you prefer OR send an @mention to @AmyStark on twitter with your preference. For Example: Casey B. Mullins ( @mooshinindy ) appears in Most Influential Dame, Up & Comer and Nicest.  Her name may ONLY appear in one of these categories. If a category is not selected one will be selected for her.

    Most Influential Dames Nominated:

    Lorraine Ball

    Lauren Fiedler

    Saundra Hadley

    Elizabeth Cecconi

    Nicole Misenick

    Julie Perry

    Diane Brooks

    Mary Biever

    Lindsay Manfredi

    Nancy Myrland

    Dana M. Nelson

    Stephanie Daily

    Jillian Koeneman

    Sara Croft

    Heather Schoegler

    Casey B. Mullins

    Most Influential Dudes Nominated:

    Ryan Martin

    Scott Howard

    Anthony Juliano

    Ryan Martin

    Dave Woodson

    Muhammad Yasin

    Chris Theisen

    Keith Bansemer

    Kyle Lacy

    Jerry Richardson

    Jim Petrie

    Butler Blue2

    BG Kahuna

    William Merkel

    Barry Skalski

    Douglas Karr

    Chuck Gose

    Bob Burchfield

    Ryan Cox

    Rocky Walls

    Most Influential UP & Comers Nominated:

    Susan Davis

    Stephanie Daily

    Muhammad Yasin

    Andrew Hoffman

    Casey Valiant

    Casey B Mullins

    Paul Poteet

    Josh Humble

    El Pacero

    Chantelle Flannery

    Jeff Vanasdal

    Rob Rohena

    Steve Shattuck

    Sara Croft

    Chris Theisen

    TweetUp Michiana

    Allison Carter

    Jay Mattingly

    Kyle Lacy

    Chad Pollitt

    Ryan Cox

    Jen Crutchfield

    Chris Sanderson

    Taylor Brough

    #Indiana’s Nicest Social Media Peeps Nominated:

    Richard Orelup

    Cherie Lowe

    Kevin Mullett

    Rodger Johnson

    Derek Pillie

    Lindsay Manfredi

    Will Hardison

    Debbie Valiant

    Edgar Diaz

    Stephanie Krol

    Jillian Koeneman

    Nancy Myrland

    Kelly Karrmann

    Aaron Craig

    Evan Finch

    Jenn Lisak

    Duncan Alney

    Cory Shutters

    Stephanie Daily

    Robby Slaughter

    Jean Bansemer

    Kari Hulse

    Doug Theis

    Casey B. Mullins

    Shawn Quick-Raflik

    Annie Zoll

    #Indiana’s Grooviest Social Media Campaigns nominated:

    West Coast Tacos

    Jan Dye

    Wendy Moyle

    Scott Wise

    Kyle Lacy

    Jake Vernon

    Music Family Tree

    Tina Schumacher

    Steven Kelly

    Fork Out

    Holiday World

    Hare Chevy

    Jim Irsay

    Judd Helms

    Spearia Indy

    United Way of Central #Indiana

    Startup Weekend

    Irvington Halloween Festival

    (It would appear the category is evolving into grooviest social media campaigns OR groovy social media peeps).

    #Indiana’s Most Ethical Social Media Companies nominated:

    Noah Coffey

    Fuzework Studios

    Jodi Dean

    Spearia Indy

    Rob Rohena

    12 Stars Media

    Andrew Hoffman

    Exact Target

    Evansville Watch

    Vicki Bohlsen

    Robby Slaughter

    DK New Media

    Trendy Minds

    Firebelly Marketing

    Craig D. Crook

    (Again it appears the category is evolving into most ethical social media company OR peep).


    A final shout out to an #Indiana Social Media peep named Just Testing!

    Someone by the name of “Just Testing” nominated ME (Amy Stark) as #Indiana’s Most Influential Dame because, “She’ll hurt me if I don’t.” This made me L right O L. Who is this Just Testing — I wonder?

    **Reasons you may appear among the nominees above but not on the final ballot.

    According to the rules posted in the discussion tab on the facebook page, self-nominators would be ineligible to appear on the final ballot. If you nominated yourself and someone else nominated you too, your name will appear on the ballot.

    If there was no reasoning behind the nomination -at least ONE sentence for crying out loud- the nominee will not appear on the final ballot.

  • INeligible Social Media Peeps for #IN_SM10 Final Ballot

    The following is a list of Admins for the facebook Page- #Indiana’s 2nd Annual Social Media Summit

    Noah Coffey, Shawn Plew, Bruce McClain, Duke Long, Chuck Gose, Dana Nelson, Mike Gingerich, Steve Dalton, Kevin Mullett, Rick Wilkerson, Chris Theisen, Karl Tatgenhorst, Kathy Legner Sipple, Chad Richards, Robby Gehlhausen Slaughter, and  Amy Stark

    As admins ALL of the people listed above are INeligible to appear on the final ballot.  They knew the terms of serving as an admin and were fully aware of their INeligiblility to win a Large and Impressive Trophy PLUS wear a paper tiara in front of their peers at #Indiana’s 2nd Annual Social Media Summit and SMackdown Event!

    Chuck Gose will forever have the title of #Indiana‘s INaugural Most Influential Social Media Dude That’s enough power for any SM peep, and it just wouldn’t be right to double dip. Chuck RSVPd for the event at Scotty’s Brewhouse and he must abdicate his trophy to the New Dude OR purchase a similar one w/ “#Indiana’s 2nd Annual Most Influential Dude #IN_SM10 ” as the inscription on the base.

    @RobbysLaughter heads Up the Voting / Nomination Governing Board – So he definitely has a conflict of interest.

    @BgKahua is the  Emcee giving him an unfair advantage. If he’s smart -and he is – he will use this platform as a way to springboard his campaign for next year and abdicate the Emcee’s role for #IN_SM11 to kick some serious butt.

    Chris Theisen – has access to the official nomination spreadsheet – I will let Robby Slaughter make a call on whether HARE Chevrolet is ok as a nominee for “Grooviest Campaign.” 

    Scotty’s Brewhouse raises TONS of nomination/voting questions. I will defer to @RobbysLaughter who, by the way, was nominated as most ethical for a reason. In fact that trait is precisely why I asked Robby to fill this role in the first place.

    If I am missing something help me understand by adding a kibitz comment below. Reflect before you post, however, on how much exposure the peeps above will receive & don’t feel sorry for them because of their ineligibility.  I am GLAD for my ineligibility to be nominated for Most INfluential Dame, for example- because I can still actively participate and gain exposure without the possibility of losing. =)

  • SMackdown Press Release

    #Indiana’s 2nd Annual Social Media Summit and Smackdown Event arrives December 30, 2010.

    The State of Indiana is quickly becoming known as a digital media hotbed, as innovative companies such as Exact Target, Compendium Blogware, FormStack, DK New Media and many others continue to emerge and become globally influential.

    The Indiana Social Media Summit and Smackdown Event recognizes leading individuals at the forefront of social media.

    On December 30, 2010 at 1:30PM EST cities all across Indiana – from the banks of the Ohio River to the shores of Lake Michigan – will connect via Ustream (a streaming web video platform) to watch the Official Awards Ceremony taking place at Scotty’s Brewhouse (3905 East 96th Street, Indianapolis). The event, which includes a luncheon (buy your own), open-networking beginning at Noon EST, and lots of fun, is open to the public. RSVPs required.

    Following a month-long open nomination and voting process, trophies will be awarded to:

    Indiana’s Most Influential: Dame, Dude, and Up & Comer

    Indiana’s Nicest Social Media Peep

    Indiana’s Grooviest Social Media Campaign

    Indiana’s Most Ethical Social Media Company

    Nominations are open until December 15, and voting closes on December 29, 2010.

    The Indiana Social Media Summit is the brainchild of social media strategist Amy Stark of Stark Reality Check. Ms. Stark launched the event last year to:

    Generate a list of social media best practices

    Create feelings of goodwill and unity among social media professionals in Indiana

    Showcase Indiana’s “grooviness” to the world

    Encourage all involved to not take themselves too seriously

    According to the latest information from the Pew Internet and American Life Project, 61% of American adults use an online social networking site such as Twitter, Facebook or LinkedIn, an indication that social media is now mainstream, widely used for both business and personal communication.

    More information about the #Indiana Social Media Summit and Smackdown Event is available on Facebook, http://www.facebook.com/IndianaSocialMediaSummit.

    To nominate go to the Nomination Form.

    For a list of nominees please visit Nominees Update Page

    # # #

     

  • UM Unveils its 5th Annual Social Media Tracker-Wave 5

    This is a press release from Dubai. I will not vouch for the source, but I will vouch for the conclusions < anecdotaly > I wish there was a link to the original study.

    Amplify’d from www.zawya.com

    “Social media continues to change the way we interact with our peers and fundamentally impacts our thoughts, feelings, attitudes and behaviour. For marketing communication specialists, it is crucial to understand consumers’ social media usage, influence and motivation to help brands build equity, drive sales, increase loyalty and create brand endorsement,” said Paul Katrib, Regional Managing Director of UM MENA.

    Read more at www.zawya.com

     

  • November-National Caregiver’s Month in U.S.

    Any organization remotely affiliated with the health-care industry must incorporate social media in their outreach and education programs.

    This article focuses on care-givers for aging parents, but there are other types of care-givers who are finding support on various social media platforms.

    On a side note– who is the big decider about November being “National Caregivers Month” anyhow? I don’t recall voting on this. Is there a government agency in the U.S. that makes these declarations? Please don’t misunderstand, I don’t begrudge Caregiver’s claim to November, I just want to know who to ask to start a National Redhead’s Month.

    Amplify’d from www.sunherald.com

    Boomers Spend 150+ Minutes/Month on Facebook; Twitter Makes Top 10 List

    CHICAGO — Baby Boomers caring for aging parents rely on the Internet, and social media in particular, for emotional support and practical suggestions, spending more than 150 minutes per person per month viewing 1,010 pages on Facebook, over 70% more time and more pages than the average Internet user, according to the Age Lessons Boomer Social Media Study. The research examined the online habits of 3.8 million Boomer caregivers and was fielded by comScore.

    Top 10 Sites for Boomer Caregivers by Reach

    Facebook [91%]
    Amazon [76%]
    Wal-Mart [41%]
    Federated Media Publishing [41%]
    Linked In [37%]
    Target [33%]
    Technorati [32%]
    Shopzilla [20%]
    Twitter [21%]
    My Life [21%]
    WordPress [29%]
    Yelp [30%]
    November is National Family Caregivers Month in the United States.Read more at www.sunherald.com
     

  • #IN_SMackdown Aught Nine

    As a culmination to The Great #Indiana Initiative of Aught Nine, I launched “#Indiana’s INaugural Social Media Summit New Year’s Luncheon and SMackdown” event on 12-03-09.  Everyone was invited to join Smaller Indiana and the “#Indiana’s Inaugural Social Media Summit Smackdown” group to kibitz.   The conversation is in reverse chronological order  (i.e. comment #1 can be found on the bottom of page 23)

    It’s a great case story about inspiring a grassroots event — transparently and entirely online using ONLY social media platforms — for about $25!

    INaugural SMackdown Event Budget  =>

    3- Large and Impressive Trophies = $14.00

    3- Paper Tiaras = $3.00

    Confetti, streamers and other accoutrement = $8.00

    The text below was captured three days before the Luncheon when the winners would receive their large and impressive trophies ( Scotty’s @Brewhouse on Indy’s North Side )  The Inaugural Three Categories .. Indiana’s Most Influential Dame, Dude and Up and Comer.  In a strange way the comment I made on December 27th (quoted below) summarizes the month long dialog which ensued.


    Comment by Amy Stark on December 27, 2009 at 10:31pm

    @Robby I value your opinion and the judge idea is great! That’s the kind of kibitzing I like to see. It will add a layer of complexity, however. The planning, judge selection, writing basic by-laws and then developing a nomination process would have to be spearheaded by someone else.
    It would have to be someone who is NOT afraid to make mistakes, and who could jump into the process transparently and accept input from the group. You interested?
    ___________________________________
    @Chris Hadley. I think I’m having more fun than anyone else in the group. Harrison Painter thinks it’s fun, too, and I know I made Becky Pruitt laugh when I decided to replace “competition” with “smackdown.” The trophies were delivered to my home while I was in Ft. Wayne. They are large and impressive, but they are not metal and marble – rather a high grade PLASTIC and marble – LOL.
    ________________________________
    @Harrison – You captured my intent perfectly and I’m glad that I’ve had a chance to get to know you better. The Great #Indiana Initiative of Aught Nine began last January, but tweeting-up with you on 12-03-09 – after Get #Indiana2Trend – was the catalyst for putting together this luncheon.
    As the Social Media World Turns indeed…I #loveit !
    ____________________________
    @Chris Lucas– I was proud of myself that I didn’t ask for any help setting up the nominee form, RSVP, and final ballot, so I’m glad you didn’t insinuate yourself into the process. Being able to learn new applications quickly is vital in social media because the landscape changes so quickly — today’s facebook is yesterday’s My Space.
    I love working with the @formspring interface because it is intuitive and the data captured makes me look smart. Plus @formspring understands the economic concept “freemium” which is a must when something can be sold globally via IP.
    I set up the final ballot knowing full well if someone wanted to mess with the voting process I couldn’t do much about it given the budget and time constraints. That’s why I required people to look at their vote critically and reflect on the ideal principles of social media – THARG- then I required them to click Yes or, “NO: I am only voting because the nominee asked me to and I haven’t given it much thought.” I was counting on honesty and shame to keep it clean. I’m glad Doug Karr brought this up because it highlighted the fact that no competition can truly measure influence.

    I have a pointed question for you, Chris Lucas… WHY DON’T YOU WANT TO PROFIT FROM MY IDEA? Profit is not a dirty word and I would be thrilled if this little goofy idea supported a local business to grow and thrive. PROFIT away formspring!
    _______________________________
    @drthomasho – you deserve a special trophy of your own. You are the earliest adapter to social media in Indianapolis to my knowledge, plus you’re one of the few people who understand what I mean when I say twitter is the 21st century version of Big Brother.
    _____________________
    @Doug Karr, I still have business cards with the title, “Smaller Indiana Viral Marketing Liaison” that I passed out for several months in 2008. The main reason I wanted the kibitzing ONLY on Smaller #Indiana is because you & Pat had an impact on my personal social media journey and I feel good about driving traffic here.

    But I can’t agree with your statement, “we’re all socially engaged thanks to a single person – Pat Coyle” There are loads of people who have been totally ignoring this Smaller #Indiana group and kibitzing only on twitter. Some have even chastised me because I have been so focused on Smaller #Indiana. YOU and Pat can claim influence over some of us being socially engaged, even MOST of us, but not ALL.
    I specifically asked voters to choose the “ …MOST INFLUENTIAL #Indiana Social Media proponent AMONG THE NOMINEES listed below — NOT simply the most popular or a personal favorite.” There are quite a few people who should be on the list who are not. Off the top of my head -Pat Coyle, Chris Baggot, Harrison Painter, Paul Poteet are only a few who should be on the final ballot and yet they aren’t.
    ____________________________________
    @KathySipple – Even though I don’t know you personally I’m glad you’re leading for Dame because I want the entire state to get into this. Too often peeps in Indy don’t connect beyond Marion and the doughnut counties. If we are going to attract attention globally it will take the entire state working together for our voice to be heard.
    _____________
    @Chad Pollitt I get what you and Chris Lucas are saying about email addresses, but I didn’t want anyone to think I was gathering data on individuals in order to compile a list of some sort. That may be the ideal approach for #Indiana’s 2nd Annual Social Media Summit New Year’s Luncheon Smackdown!
    BTW you have moved into first place for up & comer and I agree wholeheartedly in your assessment that the person who uses SM effectively to capture the most votes is truly influential, and should feel great about keeping the large and impressive trophy for a year! Go Ft. Wayne!
    __________________________
    @BeckyPruitt – L right O L
    ___________________________
    @JeffDyson I agree with Chad, too. Moving people to change their mind or perform some action is the very definition of influence.
    _____________________________
    I will post the up to the minute voting results in a separate comment. I am resisting the urge to proof-read this post so please forgive any and all typos =)

  • Social Media is a waste of time – Part Deux

    Please-Stop-Posting-Articles-About-Social-Media-Being-a-Waste-of-Time/ Part One


    Feel free to use this idea and graph. Just give credit where credit is due. Show a Little Link Love


    As a self-proclaimed Internet Infrastructure geek, I’ve been fascinated with the history and progression of communication tools from Gutenberg’s press, through the introduction of newspapers, the widespread use of telephones, the Internet and finally social media platforms.

    Any organization that wants to thrive in the 21st Century must learn the language of the Internet. Even if they don’t want to master the skill -it’s vital for them to understand it, then listen and respond to their customers.

    We are in the midst of a paradigm shift like the one following Gutenberg’s invention, only this one’s global, it moves at the speed of light and it’s on steroids. History shows us that chaos and uncertainty ruled the day during these major cultural shifts. One need not look far to find examples of this chaos right now, just look at the newspaper, TV or record industries.

    When things are this volatile it feels much safer to stick with business as usual and then justify your actions by reading articles such as: Why Social Media Is a Waste of Time for Most Banks & Credit Unions Sometimes business as usual means you’ll be out of business in less than five years. Telling ANY organization that social media is a waste of time is like telling a blacksmith at the turn of the 20th century to, “Just keep your head down and do what you’re doing. Your skills will always be valued because only a few people have cars.”

    According to my rough calculations in the graph above, we are due for yet another communications paradigm shift next Tuesday at 2:45pm EST.  This becomes more apparent when you add the following “social media tools” to the bottom right corner of the graph:

    Years to reach 50 million users:
    My Space 4 years
    Twitter 3 years
    Facebook 2 years


  • Please stop posting articles about social media being a waste of time.

    Headlines such as the one I amplify’d below are so dangerous.  Here’s the comment I posted on the web site where the article, “Why social media is a waste of time…”

    Don’t worry about being boring, worry about listening!

    The article makes the assumption that social media are like broadcast media where information flows in one direction. The MOST important social media activity is LISTENING and responding. Marketing and not being boring activities only come AFTER => Brand Management, Public Relations, Rumor Control, Crisis Management, etc…

    You can bet your ass customers are out there talking about your organizations whether you like it or not. They don’t care about the FI regulations and they are not bound by any rules of engagement. If they had a lousy experience at your branch, they are going to tweet about it, or share it with their facebook friends, or make a video on YouTube. If they hold a grudge, it’s even worse.

    By the way…
    According to Pew Internet and American Life project, 58% of all Internet users do ONLINE BANKING.
    http://www.pewinternet.org/Trend-Data/Online-Activites-Total.aspx


  • What to look for in a Social Media Manager: Number 7. INductive Reasoning Skills

    In 2007 I was doing some research on e-philanthropy when I discovered the following 1995 quote from former Secretary of Education, Richard Riley. He stated, “critical thinking skills in order to judge” would become more important for students to learn, and he was right.

    In the age of BIG Data the most important critical thinking skill is inductive reasoning – the collection and synthesis of data prior to forming a logical conclusion. This reasoning process turns out to be the very skills necessary to select trustworthy connections and to make decisions on whether or not to engage in a social media dialogs.

    Amplify’d from www.superkids.com

    Students will need the old basic skills_the 3 Rs_and the new basic skills_collaboration, communication, and creativity. The computer is an important tool for helping children acquirethese skills. In their lifetime, students must be able to use technology as the rest of the world does_to do their job, and to learn. As I mentioned above, students will also need well-developed critical thinking skills in order to judge the accuracy and relevance of the enormous amounts of information that is and will continue to be available to them in great part because oftechnology.

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