Category: Shift Happens

“It’s too easy to hide one’s identity online. #Indiana children would be SAFER if we taught them #Internet safety skills in K-6.”

Posted: Feb 05, 2013 1:53 PM EST Updated: Feb 05, 2013 6

:15 PM EST By Kevin Rader

INDIANAPOLIS -Indiana could put laws in place that will help keep sexual predators away from children using social media sites like Facebook. The effort also focuses on people bullying or intimidating others on those sites.

http://www.wthr.com/story/20969820/indiana-bills-target-online-safety-sex-offender-facebook

Here is an extremely cool Google offering that every organization could use, and it’s at zero-cost.

My opinion is based solely on the video. I’m anxious to try it out.

Over the course of a couple of days a social media happening idea emerged from a grassroots discussion about the following image I posted on pinterest. This story is unfolding and will be updated through June 15, 2012.

http://storify.com/amystark/404indiana2012-geekery-for-geek-s-sake

Nomination/Voting Governing Committee
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#Indiana Social Media Summit
From the Wall of Robby Gehlhausen Slaughter
Hear ye, hear ye! I have been appointed head of the governing committee for the 2010 Indiana Social Media SMackdown! I need committee members. I will accept up to five members, and will make my final decision on committee members by midnight on Sept 30, 2010.

– Committee members will not be eligible to be a candidate in… the competition.
– The committee will define and publish guidelines for “reasonable nominations” and accept nominations from the public
– The committee will decide by unanimous vote if a proposed nominee shall be included on the ballot
– I reserve the right to remove a committee member at any time, with or without cause.

That is all.

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From Amy Stark
#Indiana Social Media Summit
LOL This was originally posted on the facebook GROUP page which I created in error. Thanks for the help @RobbysLaughter

_____________________
From Amy Stark
#Indiana Social Media Summit
Nominations will close at midnight on December 15, 2010. All reasonable nominations will be included in the final ballot. A governing committee headed by Robby Slatughter will define what is and is not reasonable.

ALL Nominees must have lived and worked in #Indiana for at least 10 months during the 2010 calendar year.

All nominees must be ACTIVELY Participating in at least THREE of the major Social Media Platforms. Simply having a presence does not constitute active participation. The governing committee headed by Robby Slaughter will set a minimum standard to be included as a nominee on the final ballot.

Ballot with final list of candidates will be available soon after nominations close and then remain open till midnight on December 29, 2009. -ajs

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From Amy Stark

#Indiana Social Media Summit
The following can be found on comment page 15 of the Aught Nine Kibitz Group on Smaller Indiana. http://smallerindiana.com/group/SocialMediaSummit
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from Amy Stark December 23, 2009 at 1:17pm :

I forgot to mention that I selected the list of nominees to be “Randomized” so that no one has a chance to win simply because their name always appears first among the choices.

Voting will be run on the Honor System (this may be naive, but I trust #Indiana folk-for the most part). Before voting in each category, the voter must answer two “yes or no” questions:

1. The Dude I am voting for abides by the THARG principles in his social media interactions and his face-to-face relationships. THARG = Transparency, Honesty, Authenticity, Reciprocity and Gratuity.

2. I view this Dude as the MOST INFLUENTIAL #Indiana Social Media proponent among the nominees listed below — NOT simply the most popular or a personal favorite.

No one has kibitzed yet, and the bit.ly link has been clicked 31 times as of 1:17 pm et 12-23-09.

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#Indiana Social Media Summit
Comment by Amy Stark on December 24, 2009 at 7:33pm from Smaller Indiana Kibitz Group.
…With 132 ballots completed I am pleased to report there are a few who actually clicked, “I am only voting because the nominee asked me to and I haven’t given it much thought.” I like that kind of honesty. =)
about 11 months ago · Delete Post
#Indiana Social Media Summit
From DouglasKarr on the Smaller Indiana Aught Nine discussionon December 26, 2009 at 7:57pm :
I was able to turn on private browsing and submit multiple times to your form. Are you doing anything to ensure people voting don’t vote multiple times? Or is this just a free-for-all to the person who just sits at a computer and makes a thousand votes?
Doug

#Indiana Social Media Summit
Comment by Robby Slaughter on December 26, 2009 at 11:39pm from SI Kibitzing
@doug, if Private Browsing fools the IP address detector at FormSpring, that’s something you should pass along to them to fix!

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@amy We all appreciate you running the contest, but as you’ve identified no online poll can be considered fair. (http://musicmachinery.com/2009/04/15/inside-the-precision-hack/) Perhaps in the future, you can have a “judges award” in which you ask some people to select the winner.

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#Indiana Social Media Summit
Comment by Chris Lucas on December 27, 2009 at 9:05am SI Kibitz Group
I have been out of the loop with the holidays and have not monitored this closely.

Amy, You can see IP addresses on form submissions but not limit by IP address. To add multiple entries a user could simply refresh their browser and resubmit.

You can make fields unique http://support.formspring.com/index.php?pg=kb.page&id=5 to limit submissions for example, by email address. That might have been a better way to do it.

I wanted to be as hands off on this as much as possible so as not to appear that our company was trying to “profit” from Amy’s idea. We gave her a tool to help simplify the process to show our support of this fun event. If we had worked a bit more closely together or provided her more guidance we may have been able to show her some ways to limit submissions, etc. I think the spirit of this “contest” is well intentioned and Amy has done a good job setting it up.
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A few people have asked me what I will be doing as Kuno Creative’s new Social Media Community Manager.

Here are the highlights:

Social media research and marketing for Kuno and their clients.

Advise on engagement strategies and implement campaigns.

“Kuno Creative’s Social Media Listener” (direct quote from offer) and technological trend spotter – how cool is that?

I will be training folks how to leverage the power of social media.

Everyone at Kuno Creative has been warm and welcoming. This is the first place I’ve worked where the President and Founder posted a YouTube video welcoming me to the team.

My official first day was Tuesday February 8, 2011. Here are a few of my impressions of Kuno Creative after the first week and a half:

1. The Kuno team is nimble — an EXTREMELY important characteristic when working in 21^st Century communications. Being nimble may be the MOST important characteristic when you consider the fluidity of the Internet and the rapid pace of change.
2. They have some really groovy customers doing some amazing things — I’ll be learning new things every day which is very appealing to a perennial student such as myself.
3. They’re fast – I’ve never worked for a company that had my email account set up within 24 hours of my employ and a paycheck at the end of week one.

Please indulge me for a moment as I shout out to a few people:

First I must thank Kay Smith, who has been so gracious and patient while showing me the Kuno ropes. She’s on the verge of having a baby – due any moment to leave suddenly for a few weeks. < Good luck, Kay! >

I must also thank Chad Pollitt, for prompting me to check out the job posting for Kuno Creative’s Social Media Community Manager and recommending me for the position. I’m ready to make some noise!

Last, but not least, I must thank my new bosses, Chris Knipper and John McTigue, for the opportunity to work with such an innovative and forward looking company. I wasn’t kidding when I said I wanted to make history, btw. I can’t wait to virtually meet everyone else!

Click here to see my new Kuno Creative family. Don’t they look like a nice bunch?

A few weeks back my friend, Chad Pollitt, told me his company was looking for a candidate to fill a brand new position at their inbound marketing agency – Social Media Community Manager.

I connected with Chad Pollitt over two years ago on twitter. We finally met face-to-face at the Masters of Business Online Seminar in Indianapolis. Since then we’ve run into each other at various Indiana Social Media functions. Chad’s participation and support is a big reason for the success of #Indiana’s Inaugural Social Media Summit!

I’ve admired Chad’s social media work and presence – he knows his stuff and he knows how sell it. The feeling must be mutual because in a recent blog post Chad listed me among his “25 Tweeple to Follow Who Will Make You a Better Inbound Marketer.” Chad wrote, “@AmyStark is an “in-the-trenches” Twitter user that leads by example.”

Chad encouraged me to check out the job posting on Kuno Creative‘s website because he thought I would be a good candidate. Kuno’s new Social Media Community Manager (SMCM) could work remotely so it wouldn’t be necessary to uproot Miss Thing -my 15 yr old daughter- from High School. After reading the inbound marketing SMCM job description, I sent a resume to Kuno’s co-owners, Chris Knipper and John McTigue. The first sentence in the cover letter was:

Chad Pollitt suggested I investigate Kuno Creative’s Social Media Community Manager job posting because he thought I would be ideal. Chad was right.

And the rest – as they say — is history. I may chronicle the interview process – which happened concurrently with the Monster Winter storm of aught 11 – but in this post I wanted to share an idea that occurred to me a few days into the interview process. I was struck by the notion that I had used inbound marketing techniques to secure a groovy position at an inbound marketing agency. In October 2010 I gave a Social Media Fundraising presentation to the Indiana Public Broadcasting Stations and I explained inbound marketing as follows:

State who you are .. what you’re about and let interested folk find you. This is the purest form of permission based marketing. It’s a longer donor cycle… but you end up with A MORE loyal follower base and influential friends… Be a lightning rod, not a spigot.

From Kuno Creative’s Website:

Inbound marketing is a marketing strategy that seeks to build relationships between your brand [Amy Stark] and customers [potential employers] by attracting them [like a lightning rod] with valuable content, engaging with them in social media and gently converting them to sales leads [available positions] over time as they learn about [you] your products and services and get to know you as a trusted source [loyal employee].

When I gave a presentation to @Bob_Haddad ‘s group truth@work, I used the following visual explaining the phrase “gently converting”: I never pass up a vortex donation receptacle. I love watching the coin spiral down slowly at first – always on its edge – and then spinning faster and faster before it drops. It’s a great way to visualize this gentle movement Kuno Creative describes. If you consistently generate good content about your product or service potential clients will virtually convert themselves and sales leads will come easily just like the coin drops in a vortex. So if you are a social media geek looking for your dream job and want to use inbound marketing techniques, here is what I recommend:

• Consistently produce valuable content about social media.

• Build online communities and become a respected voice among your peers.

• Foster strong bonds of trust by acting ethically over time.

I don’t recommend using inbound marketing techniques solely in your job search. But if you are a social media professional looking for your ideal gig it should be a part of your daily routine.

I had a great time with this group. They asked fabulous questions and there were several social media “aha” moments. I love it when that happens.
Thanks for the invite, Bob Haddad! I’m sad Cara Dafforn couldn’t be there, but at least I can share this prezi with her.

So worth the 4 minutes if you’re interested in inbound traffic, social media and permission based marketing.