Twitter is the collective mind-share of the Internet, and the Internet is the closest thing to a collective mind-share our species has ever encountered. Organizations must not dismiss twitter as a place where only young people share inane details of their lives.
Every organization should perform a strategic twitter litmus test at least once a week – like 24/7 Wall St. is doing here for the financial industry.
24/7 Wall St. will look at the Twitter posts at Reuters Biz, WSJ, Financial Times, CNN Money, MarketWatch
, CNBC, and 24/7 Wall St. each day to see which stocks are most frequently mentioned. It is clear that in this area of social media these tweets are a sign of which companies the Twitter universe is interested in. Together, these financial sites are followed by nearly 1,000,000 Twitter users, which makes them a sizeable sample of Wall St.’s interests. In some cases, we will publish the actual tweets from the sites.
